SOCIAL MEDIA COVERS

When I took over the marketing for Batson Enterprises there was very little social media presence. Barely more than 1,000 followers on Facebook and Twitter, with no Youtube or Instagram accounts.

4-part social media strategy:

• Regular product spotlights and drives home the brand names.
• Influencers, develop a team that is active on social media for content.
• Increase awareness of custom fishing rods by showing builds.
• Company posts, introduce the employees and who we are.

Organically we increased social media followers to 30,000 combined on the various social media channels.

All content was written and created by James Taylor.