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Every two years Batson Enterprises creates a new “master catalog” with a supplemental catalog in-between, highlighting the full catalog of product lines (5,000+ Sku’s). This is the selling tool for the sales reps and 3,500 copies are distributed throughout two-years.
The Challenge
Working with the products team, we wanted to partially reinvent the catalog. With the goal of creating an easier to read and understand copy, highlight the OEM services. Separating products from each other so they could be highlighted and easier to find.
Reshoot all product photos and procure all-new photos from the brand ambassadors to use on product pages.
This edition also features the 20th Anniversary of Batson Enterprises altogether. We wanted to tell a few more stories about the history of the company, to highlight the family and their passion for the fishing rod industry.
Results
320-Page Catalog, designed and developed in house by the Marketing Department, under my lead by James Taylor. The finest parts-n-pieces catalog in the fishing components industry.
September 13, 2020
