As Director of Marketing at Batson Enterprises, the largest wholesaler / distributor of fishing rod components in the U.S., I launched a special project of retail products related to fishing and promoting the Team RainShadow brand. This was the first time that Batson Enterprises had sold any product direct to the consumer. So this e-commerce website was launched on the Shopify platform and was integrated into the company database to keep inventory under control.
Overall website design performed by me.
All photography, both product and lifestyle are shot by me.
Product descriptions written by me.
Production of all products, from shirts to pliers, performed by the marketing department. Dealing with various vendors.
December 3, 2020